The Ottawa Herald reaches readers in its 25,000+ person market area each afternoon Monday through Friday and with its popular Saturday morning "Weekender" publication.

The Ottawa Times Shopper total market publication each Wednesday reaches all residents in the area.

With an offset press and location central to Kansas City-Lawrence-Topeka market areas, the newspaper serves an area anchored by Ottawa with its historic downtown area and expanding southern retail area, plus an expanding industrial park. The surrounding area has a rich rural and agricultural tradition now in transition to a popular location for seeking affordable to upscale residences in a picturesque rural setting.

For more information e-mail an advertising representative or call 785-242-4700.

Overview of RateCard Information:

The Ottawa Herald/Times Shopper Display Advertising

Ads are charged to the nearest quarter inch in depth and by the number of columns wide.

Herald Net Open Rate - $8.92 per column inch (pci)

Frequency Discount - 2nd run 25% off* or $6.69 pci. 3rd-6th run 50% off* or $4.46 pci. Within 7-day period; 5 inch minimum size.

Shopper Open Rate - $7.18 pci

Combination Discount - Ad runs in both the Ottawa Times Shopper and The Ottawa Herald within 7 days. $14.49 pci. {Rates represent 10% off each regular open rate ($8.03 pci + $6.46 pci) }

The Ottawa Herald/Times Shopper Classified Display Advertising

Ads are charged to the nearest quarter inch in depth and by the number of columns wide.

Herald Classified Display Rate - $9.70 per column inch (pci)

Frequency Discount - 2nd run 25% off* or $7.29 pci. 3rd-6th run 50% off* or $4.85 pci. Within 7-day period; 5 inch minimum size.

Shopper Classified Display Rate - $7.28 pci

Combination Discount - Ad runs in both the Ottawa Times Shopper and The Ottawa Herald within 7 days. $15.28 pci. {Rates represent 10% off each regular open rate ($8.73 pci + $6.55 pci) }

The Ottawa Herald classified by-the-line

Ads in The Ottawa Herald classified section may be placed in an in-line classified format.

Call 800-467-8383 and ask for aclassified representative who can provide specificpricing based on the number of lines requiredfor your wording. Special classifications available.Frequency discounts are provided.

InternetClassified. All in-lineclassifieds appear on The Ottawa Herald Web site(www.ottawaherald.com) at no extra charge. Displayadvertising is also available.

Ottawa Times Shopper by-the-word classifieds

Classifieds in the Shopper may be purchased in a set-solid format under selected headings. Minimum: $7.00 for 15 words or less. Add 25 cents for each additional word.

Display Placement

FOR THE OTTAWA HERALD: Classified display ads will be placed under established headings in the section. Regular display ads will be placed on available news pages in best locations possible.

GUARANTEED PLACEMENT is available for display ads 5 inches or larger for a 25% surcharge.

Additional colors

Additional color inks are subject to availability in both type and placement. Color separation sets are available at $50 per set.

• One color (net) $70
• Two color (net) $105
• Three color (net) $125