We're through primary season, but the general election still looms, and we have a word of advice for candidates across the spectrum. Calm down. Campaign ads this year were unusually abrasive and negative. Perhaps this was to be expected. With the pandemic disrupting normal routines, mailings and TV ads were more important than ever. And with emotions running high, candidates likely looked for messages that tapped into those extreme emotions. Crowded events where you could shake the hands of candidates? Forget it...
